Next-gen Marketing
Virtual CMO
Senior marketing leadership. No overhead. No delay.
AMPD’s Virtual CMO service gives you direct access to a senior marketing expert who works inside your business – without the cost, complexity or commitment of a full-time hire.
We bring clarity, strategy and momentum to brands that are growing fast, repositioning, or levelling up their marketing.
No bloated teams. Just high-impact leadership and a sharp plan.
Why choose a Virtual CMO?
- You need marketing to drive growth – but don’t know where to start
- You’ve outgrown freelance or internal teams – and need real structure
- You want experienced leadership – without the FTE cost or overhead
- You need a senior thinker – who can get things moving, fast
What we deliver
- Strategy & structure – Positioning, segmentation, targeting, brand architecture
- Planning & leadership – Campaign calendars, workflows, and supplier coordination
- Performance tracking – KPI setting, analytics dashboards, optimisation
- Mentoring & team support – Coaching junior marketers or aligning stakeholders
- AI integration – Deploying AI assistants or automation to scale delivery
How it works
- Available part-time, project-based or retained
- We slot into your team and deliver as if we’re in-house
- Weekly calls, live updates and fully transparent reporting
- Access to the full AMPD team – Creative, development, media, AI and more
Strategy
Smart strategy. No fluff. All firepower.
Great marketing starts with a sharp strategy. At AMPD, we help brands define their edge, find their voice, and build marketing systems that scale – with precision, speed and measurable impact.
We cut through the noise to get to what works, why it matters, and how it grows.
Strategy that drives growth
We develop brand, campaign and content strategies for:
- Start-ups entering competitive markets
- Established brands needing repositioning
- In-house teams seeking external clarity
- Boards and leadership looking for direction
What we deliver
- Audience definition – Personas, segments, insight and behavioural triggers
- Brand strategy – Purpose, proposition, architecture and messaging
- Go-to-market plans – Launch, relaunch or market entry strategy
- Content & comms strategy – Channel mix, voice and cadence
- Media strategy – Paid, owned, earned integration
- AI strategy – Where automation, assistants and augmentation add real value
No jargon. No massive PDF presentations. Just a clear, commercial strategy designed around:
- Your market
- Your audience
- Your growth goals
- Your delivery capacity
Planning + Management
From plan to performance. Without the drag.
Strategy is nothing without execution. AMPD’s Planning + Management service gives you the structure, tools and focus to turn smart ideas into measurable outcomes.
We plan. We drive. We deliver.
No bloated presentations. No dead-end documents. Just clear priorities, aligned teams and activity that moves the needle.
Why it matters
We develop brand, campaign and content strategies for:
- You have a strategy but no plan to deliver it
- Your team is swamped, with no clear direction or ownership
- Campaigns are slow, scattered or reactive
- You’re losing time, budget and momentum
We fix all of that - with senior-level marketing ops that bring clarity and control.
What we manage
- You need marketing to drive growth – but don’t know where to start
- You’ve outgrown freelance or internal teams – and need real structure
- You want experienced leadership – without the FTE cost or overhead
- You need a senior thinker – who can get things moving, fast
Research
Insight that drives smarter decisions.
In a noisy, fast-moving world, clarity is a competitive edge. AMPD’s research offering gives you fast, focused insight that drives better strategy, sharper messaging and stronger performance.
We blend traditional research methods with deep research AI tools and behavioural frameworks – turning data into direction.
We help you understand
- Who your audiences really are
- What they value, need and act on
- What messages convert – and what doesn’t
- How you compare to competitors
- What your market is doing now – and next
Our research services
- Audience insight – Personas, segmentation, psychographics, behaviours
- Customer journey mapping – Pain points, triggers, decision-making flow
- Brand perception audits – Internal and external view of your brand
- Competitor & market research – Positioning, tone, pricing, channel mix
- Message testing – A/B testing across paid, email, social, search
- AI-assisted research – Accelerated data analysis, summarisation and trend mapping
Big brand ideas are priceless
In a world saturated with messages and short on attention, it’s the big brand ideas that cut through the noise. These aren’t just catchy slogans – they’re core strategic platforms that define how a brand shows up, competes and connects.
What’s Infinite Creative?
Infinite Creative refers to a new frontier in advertising, being led by Meta, where generative AI systems automatically generate endless variations of ad content – images, videos, headlines, ad copy – tested at scale to optimise performance.
AMPD special report: GenAI
Generative AI is the marketer’s new superpower. Read this special report to understand the generative AI landscape, key players, applications and future outlook over the next 3 – 5 years.
Let’s talk conversational search
The digital landscape in 2025 is witnessing a paradigm shift in how users interact with search engines. This transformation isn’t just a technological advancement but a fundamental change in user behaviour.
