Next-gen Resources
Work that works
The next frontier in AI
AMPD created two generative blockbuster videos made entirely with AI for Aztec Group’s Leadership Summit 2025 events in New York and London; blending audience private markets survey findings with cinematic storytelling, taking everyone on journeys to their respective locations.
2.0 interactive avatars
AMPD made AI-driven digital-twin avatars for Aztec Group’s Leadership Summit events, mirroring real staff in personality and expertise. Presented live on screen, the avatars engaged in panel debates on private markets, showcasing innovation and human–AI collaboration in financial services.
News + views
Big brand ideas are priceless
In a world saturated with messages and short on attention, it’s the big brand ideas that cut through the noise. These aren’t just catchy slogans – they’re core strategic platforms that define how a brand shows up, competes and connects.
What’s Infinite Creative?
Infinite Creative refers to a new frontier in advertising, being led by Meta, where generative AI systems automatically generate endless variations of ad content – images, videos, headlines, ad copy – tested at scale to optimise performance.
AMPD special report: GenAI
Generative AI is the marketer’s new superpower. Read this special report to understand the generative AI landscape, key players, applications and future outlook over the next 3 – 5 years.
Let’s talk conversational search
The digital landscape in 2025 is witnessing a paradigm shift in how users interact with search engines. This transformation isn’t just a technological advancement but a fundamental change in user behaviour.
Special reports
AMPD special report: GenAI
Read AMPD’s special report on generative AI to understand the landscape, key players, applications and future outlook. Enter your details to be emailed the report.
Includes
Introduction: A seismic shift in marketing
Generative AI explained: Categories and key players
Technology in action: Real-world use cases
Marketing transformation: Value across the funnel
What’s next: The next 3–5 years of GenAI in marketing
Blink and you’ll miss it
Want to know what the average attention span is? It’s now 8 seconds, possibly less! Enter your details to be sent AMPD’s special report on changing behaviour and how shorter attention spans are affecting marketing.
Includes
The science of distraction: Myth, reality, and neuroscience
Marketing in micro-moments: The new creative battlefield
Global & UK trends: Perception, paradox and local nuance
The future of focus: Where attention is headed next
Tips + tricks
Enter your details to be sent our latest tips + tricks, including...
- How to write a killer brief
- Big brand idea generation tips
- AI prompting techniques and best practices
- GEO (Generative Engine Optimisation) –
How to structure content for AI-first discovery Transforming strategy into standout creative
Scaling content with smart workflows for bigger impact
The anatomy of a high-performance campaign launch
FAQs
What is AMPD?
AMPD is a next-generation marketing and AI agency built to supercharge ambitious brands. We combine senior strategic thinking, award-winning creative, and specialist AI assistants to help businesses move faster, smarter and further.
Who does AMPD work with?
We partner with start-ups, scale-ups, SMEs, enterprises and venture-backed portfolio brands across sectors including finance, travel, property, retail, legal, technology and luxury.
How is AMPD different from traditional agencies?
Unlike traditional models, AMPD is lean, agile and powered by AI. Our senior-only teams are supported by custom-built assistants, enabling faster strategy, sharper execution and measurable results without unnecessary layers.
What services does AMPD offer?
Our services span marketing (strategy, research, virtual CMO), creative (advertising, branding, campaigns, design, generative video), digital (websites, paid media, social, PR, email), and AI (consultancy, automations, assistants, avatars, generative video and AMPD Chat (Coming soon).
What makes AMPD’s AI offering unique?
We build bespoke, human-first AI assistants that are secure, GDPR-compliant and designed around client needs. They integrate directly into teams and workflows, providing real performance advantages rather than generic chatbot support.
Has AMPD won any awards?
Yes – our work has been recognised by the CIM, dotCOMM, Hermes Creative Awards, Travel Marketing Awards and the Newspaper Society, reflecting our ability to deliver campaigns that connect, convert and win.
What is AMPD’s mission?
Our mission is to supercharge ambitious businesses through sharper strategy, bolder ideas and human-first AI. Our vision is to be the most effective AI-powered marketing agency in the world.
Glossary
A
AI assistant
A custom-built AI colleague trained on your business to support tasks at scale.
B
Brand architecture
The structure of how products or sub-brands sit under one parent brand.
C
CTA
Call to Action: The prompt that drives a user to take the next step.
D
Design system
A library of reusable brand and design elements for consistency.
E
Earned media
Publicity gained through press coverage, shares and word of mouth.
F
Funnel
The staged journey from awareness to conversion.
G
Geo-targeting
Delivering ads or content based on location.
H
Human-first AI
AI designed with people, ethics and compliance at its core.
I
Impressions
The number of times content or ads are displayed.
J
JSON
A lightweight data format that structures inputs and outputs for AI models.
K
Knowledge injection
Feeding domain-specific data into an AI system to enhance its relevance, accuracy and performance in real-world applications.
L
Latency
The delay between a user’s input and an AI avatar’s response, affecting the speed and smoothness of real-time interactions in digital environments.
M
Media mix
The combination of channels used in a campaign.
N
Native advertising
Paid content designed to blend seamlessly into its platform.
O
Organic reach
The number of people reached without paid promotion.
P
Persona
A detailed profile representing a key customer segment.
Q
Quantified self
A movement and methodology that uses data tracking, often powered by AI, to analyse and optimise personal behaviour, performance and health.
R
ROAS
Return on Ad Spend: Revenue generated per unit of advertising spend.
S
Synthetic media
Content such as text, images, video or audio generated or modified by AI, used to scale creative production and personalise marketing at speed.
T
Tone of voice
The consistent way a brand communicates.
U
UGC
User Generated Content: Content created by customers and shared online.
V
Value proposition
The unique benefit a brand offers its audience.
W
Workflow automation
The use of AI and digital tools to streamline repetitive tasks and processes, increasing efficiency and reducing manual effort across marketing operations.
X
XML sitemap
A file that helps search engines understand a site’s structure.
Y
Yield management
Adjusting pricing based on demand to maximise revenue.
Z
Zestful
An AI assistant or experience designed with a lively, engaging personality to enhance user interaction, foster trust and make digital conversations feel more human.
