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Big brand ideas are priceless
In a world saturated with messages and short on attention, it’s the big brand ideas that cut through the noise. These aren’t just catchy slogans – they’re core strategic platforms that define how a brand shows up, competes and connects.
What’s Infinite Creative?
Infinite Creative refers to a new frontier in advertising, being led by Meta, where generative AI systems automatically generate endless variations of ad content – images, videos, headlines, ad copy – tested at scale to optimise performance.
AMPD special report: GenAI
Generative AI is the marketer’s new superpower. Read this special report to understand the generative AI landscape, key players, applications and future outlook over the next 3 – 5 years.
Let’s talk conversational search
The digital landscape in 2025 is witnessing a paradigm shift in how users interact with search engines. This transformation isn’t just a technological advancement but a fundamental change in user behaviour.
